Identify exactly who the reader is (demographics, psychographics, personality).
We're going to go big here in order to grab some attention.
real details about your ideal buyer.
Is it time that you did that thing?
scroll on if you're into it.
ENROLL NOW
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. Snackwave hella meggings bespoke meditation art party stumptown edison bulb williamsburg literally four dollar toast distillery photo booth.
You're stronger than you think you are. But if you're anything like me, you need help to take your super power to the next level. You just want someone to tell you what works.
You're in the right place.
Creating this one very life-changing habit
Building a system that will do this other thing.
Attracting your dream clients and working on projects that light you up.
Building a dream team that will ensure you're continued growth and more time to operate in your zone of genius.
Creating and sustaining processes and systems for added efficiency and profitability.
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
If you want THIS to be the year that you *finally* commit to:
ENROLL NOW
explicit statement of one big defining problem. You’d need to sharpen it into a clear, singular “Here’s the core issue you face…”
Here you are
going to state the challenges and frustrations
that one might currently be facing in their BUSINESS
Here you are going to state
the challenges and frustrations
Here you are
going to state the challenges and frustrations
1.
2.
3.
4.
that one might currently be facing in their BUSINESS
I'm Kate, your new get-a-grip friend.
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hey there!
You are going to tell them all about it right here. But be sure and not drag on too long because, remember, this is about them. You want to share enough so they no longer feel alone, but the focus is going to be on the solution and what they can find for themselves should they invest in your services.
Remind them that
you once experienced the same thing.
And that part is coming quick, but not before we hint at the epiphany that you had. The realization you came to.
but guess what...
The goal of this section is...
Not to talk about your cat, or your love of chai lattes, or even your obsession with The Bachelor. Please leave that for your next IG story. Use this opportunity to share your background and how you came to be knowledgable in this area. Reiterate the struggles you used to experience until you found a better way.
Give several examples of how much your life and business changed once you put the teachings in your course or product into action. Help to paint the picture of what life was then and what it is now. What are the incredible experiences you are having today due to the changes you made?
but it wasn't always this way.
Your Course or Product Title
introducing...
Here let's go ahead and display a really great and hard-hitting description of your course. Keep it brief, but dangle a big carrot here, friend. Like, a big brief carrot. You know what I'm saying? Don't worry - we will be sharing all of the details down below!
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Here's What You'll Learn
Title Goes Here
Title Goes Here
feature one
feature tw0
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Title Goes Here
feature four
Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization.
Title Goes Here
feature Three
LET'S BREAK it DOWN
How It Works
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
First This
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Then this
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
then this
This program includes everything you need to do that thing.
That your course or product can only take them so far. That not only applying what they will learn but sweat equity into their vision is the only way to move the needle. And then you are going to leave them with something majorly thought-provoking...
Study at your own pace
Plan based on your learning style
GROW YOUR SUPPORT NETWORK
Follow a proven roadmap
Tell them a bonus offer that they will get should they sign up during your pre-sale window or if they choose a premiere package. Get them excited to join you and dangle some carrots, my friend. Dangle those dog-gone carrots.
Grab your seat today and get my really cool thing!
Free guide
Bonus Course Module
Bonus!
6) That Helps Them Avoid Failure
StoryBrand Wants: Illustrate the negative consequences of not taking action—what failure looks like.
In This Page:
The text references a sense of urgency: “A year from now they will have wished they started today.”
It alludes to missing out on dream clients, losing income, or staying stuck in frustration.
Analysis: Partially present. The concept of missing out is there, but it’s not built out into a strong “avoid failure” narrative.
What’s Missing: A clear statement of the risks if the hero does nothing (e.g., continuing to struggle, losing money, or staying in the same rut).
A year from now they
will have wished they started today....
So let's get them started!
Replace your 9-5 income and make more in a month than ever before.
How does this sound?
Fill your calendar with your dream clients that make your heart happy.
01
02
the results you're going to get:
Create a tribe of loyal follower who engage with your content regularly.
03
Kick that imposter syndrome and self doubt in the booty and feel confident.
04
Double your email list with subscribers who actually like hearing from you.
05
ENROLL NOW
Be booking your ideal clients and working on projects that bring high reward — both financially and creatively.
Increasing your average booking per client (Our students report an over 250% increase!).
Be able to clearly articulate what you do and who you do it for on demand confidently
Have a clear actionable plan in place for scaling your business and taking things to the next level.
Know what to post and what to say on Instagram so you can get on with it.
Be able to attract top-tier candidates to join your team and help build your biz.
By the end of __, you will...
ENROLL NOW
"Kate changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her."
Lauren
got her groove back:
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
Made six figures:
real results
"Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
— Sarah
"This program transformed my business!"
"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
another NAME GOES HERE
"This program was the best investment—ever!"
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
and another NAME GOES HERE
"This program has gotten me my dream clients!"
"Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
— maya
"This program transformed my business!"
"I went from barely paying my bills to quitting my job and traveling the whole world.
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Janine
tripled her income
Yes, It Really Works
"If you're on the fence, let me just say... you've gotta work with Katie."
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Kisha
scaled her business by 5x
"Our revenue tripled after doing Katie's mastermind for the year. Mind blown!"
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James
hired a dream team
There’s a structure that references big dreams and transformations, but it’s still placeholders. Filling them with vivid, specific outcomes would solidify it.
Here is where you are going to paint the picture of what life could look like should this person choose to invest in your ability to in fact change their life. And this picture should be mouthwatering and describe the exact benefits that you yourself have experienced because of this very thing or the very things you teach in this course.
And as soon as they have envisioned what is possible, you are going to make sure they know that you were once in their shoes. You're going to break down all of the frustrations in the next section.
Show the dream scenario if they do solve it.
Ready for your life to change?
