This 8-week, small group program is for therapists who are tired of the old, outdated way of doing business and yearning for something bigger for your therapy business.

Wise Effort: The Business of Therapy

How to grow your therapy business, reach more people, and make a bigger impact

Get on the Waitlist
And you believe the outdated story that therapists need to play small, hold back, wear turtleneck sweaters.
The problem is you keep telling yourself that you can’t. You are afraid:
  1. You don’t have any fresh ideas
  2. They won’t want what you have to offer
  3. No one will show up

You want to double down on the work of humans helping humans and bring your unique genius to your practice.
  • Launch a newsletter
  • Build a course
  • Lead an in-person retreat
  • Write a book
  • Step into the spotlight on a big stage
  • [fill in yours here]

Are you yearning to...

Feeling stagnant?
Longing for more?

  • You never create the podcast, book, workshop, practice that you've been dreaming up
  • You burn-out, feel stuck, keep doing the same thing, with poorer results
  • You miss out on an opportunity to develop community, feel energized by your work, develop confidence and competence
  • You fail to evolve, stay stagnant
  • Your fears about being replaced just might come true

In the long run, ignoring Your Therapist Genius means you ignoring your chance to help more people and have a deeper impact

"What happens if you keep playing small?"



let's get started!

I get it. I was there too. In order to start my new era as a therapist, I had to rethink everything. I used my Wise Effort framework – which is at the heart of my forthcoming book Wise Effort: How to Focus Your Genius Energy on What Matters Most – to break out of the old ways and build a business that reaches more people and has had a bigger impact than I ever imagined.

I know the cycle of doubt and overwork because I’ve lived it.

but guess what...

By getting curious, opening up, and focusing my effort, I have been able to use my genius to get me beyond the problems that get me stuck.

Now I can show you how to do the same for your therapy practice.

In 8 weeks, you’ll unlock your genius, overcome psychological barriers, and create a clear, wise growth plan for your practice.

This IS NOT ABOUT BEING a "SPECIAL" therapist. you TOO CAN do this with wise effort.

but it wasn't always this way.

Now, I’m on a mission to help other therapists grow their business, reach more people, and have a bigger impact.

And YES: this means you will make more money, too. 

My breakthrough came as I dug into “Wise Effort"

introducing...

How to grow your therapy business, reach more people, and make a bigger impact

Wise Effort:
The Business of Therapy 

In this 8-week program, I’m going to walk you through the Wise Effort Method as it relates to your therapy practice.

What You'll Get

6 Live 1.5-hour Group Sessions Led by Diana and Asynchronous Q&A to Give You Feedback Outside of Live Meetings

First This

Sneak peek PDF of the Wise Effort Book – the workbook will point to which chapters to read.

Then this

The Wise Effort The Business of Therapy Workbook with resources and Exercises to guide Your Wise Effort Work

And this

SESSION 6: MAKE A WISE EFFORT MOVE
  • Do one thing that scares you in your new era
  • Commit to doing that thing
SESSION 5: FOCUS YOUR SKILLS AND YOUR SUPPORT
  • What skills do you need to learn to do the thing? Make a plan for making progress
  • Build a genius board
  • Share the plan and get feedback

SESSION 4: FOCUS YOUR ENERGY
  • Make a plan for doing the thing

SESSION 3: OPEN UP
  • Open up your mind, your feelings, your Wise Self
  • Open up to change >> be the kind of changemaker the world of therapy needs right now. Be a therapist who has a big business and makes money.

2-WEEK INTER-SESSION WORK TIME: WISE EFFORT INTEGRATION
  • Wise Effort book sneak peak
  • Determine the 1 thing you're making, doing, creating
  • Gather your resources to do that thing
  • Asychonous ask-me-anything and feedback with Diana

SESSION 2: GET CURIOUS PART 2
  • What are your values in your therapy practice and what are they pointing toward?
  • What do you dream of making or doing, or becoming?

SESSION 1: GET CURIOUS
  • What’s your genius and your struggle as a therapist and how they relate?

By the end, you will have clarity on your goals, a vision for your new business model, a framework for finding the support you need to make big moves, and a strategy for focusing your energy – but this won’t just be about mindset.

In week 8, we will take bold action together. You will make one audacious, wise effort move. Maybe you will buy a URL for a course you want to create. Maybe you will pitch yourself to a podcast. Maybe you will sign up to work with a book coach on your book idea. You will have started a new era, and nothing will stop you now.


What You'll Experience

New Cohort Coming Soon

The price of the Wise Effort: The Business of Therapy
8-Week program is
$1950.

STEP 2: I'll Personally Get In Contact With You. I'll confirm if the program is a good fit for you and answer your questions.

STEP 3: You'll Enroll in the Program.

STEP 1: Submit a Short Application.

Get on the Waitlist

WHAT'S INCLUDED:
  • 6 live group 1.5 hour sessions led by me
  • Asynchronous "ask-me-anything" through audio feedback memos outside of our live meetings
  • Wise Effort: The Business of Therapy downloadable workbook with exercises and resources
  • Early access to relevant pdfs from my upcoming book Wise Effort
  • 12-month access to all resources, video and audio recordings (so you don't put off making that big move)

NO REFUNDS: We have a strict no refund policy for this program.

3 easy steps to enroll in the program

“What if I’m too busy to commit to a new program?"

Answer: If your busy-ness feels vibrant and aligned with your gifts, then this may not be the program for you. However, if your busy-ness is a cover for playing small, then the Wise Effort: The Business of Therapy program may be exactly what you need. We stay busy to avoid the discomfort of showing up, being bold, taking risks, and being fully ourselves. This program will help you face and overcome these barriers.

Frequently Asked Questions

“I don't have an audience yet. Is this too advanced?”

Answer: Wise effort meets you exactly where you are. This program is for those who want to level up their therapy business no matter where they are starting from. You will be in a co-hort of others who build up your audience. You will instantly have new followers, commenters, and feedback as a result of joining our group!

"What if I can't attend a live session?"

Answer: All live Zoom sessions will be recorded and shared with all participants. 

“How do I know it’ll be worth it?”

Answer: If you and I were in person, we’d talk this through. In my experience, the payoff of applying my Wise Effort method to your therapy practice is huge. You will feel less depleted, and more energetic; less doubtful and more confident; and you'll create the thing that you've wanted to create which can also get you money that would pay for the investment in this program.

"How much time do I need to devote to this?"

Time investment: Each live group session is 1.5 hours. To get those most out of the porgram, you will need to do up to 2 hours of individual work between the live group sessions. The time commitment for your specific therapy business goals are up to you. We expect that as you find your therapy genius and begin removing the barriers, you'll want to spend lots of time on your therapy business.

"What are the dates of the summer cohort?"

This summer cohort is an 8-week program beginning on June 9, 2025. 
  • Part 1: June 9, 16, 23 (9:00am-10:30am PDT)
  • Part 2: July 14, 21, 28 (9:00am-10:30am PDT)
There will be a 2-week stretch in the middle of the program with no live meetings, but with structured work to get you ready for Part 2.

"Can I get a refund?"

There are no refunds for the "Wise Effort: The Business of Therapy" program. Make sure to make an informed decision about buying, as your purchase is a commitment to the 6 week program. I know you'll love the program and I can't wait to see you growing your therapy business!

But this Program does all of that—and more.

If joining "Wise Effort: The Business of Therapy" did only one of the following, would it be worth it?

  • If it only helped you identify your brand, your audience your unique offering, wouldn't that be worth it?

  • If it only helped you feel clear in your message, gave you direction in what to do with your life next, offered a community of therapists to support you, wouldn't that be worth it?

  • If it only got you to Launch your podcast, newsletter, or social presence, wouldn't that be worth it?

Let’s talk value

You don't need to say “Yes” right away—just stay open to the possibility.

I believe in wise effort, and I want to help you start on the Wise Effort: The Business of therapy path alongside me.

Still
not
sure?

Why now? 

Because every day you put off wise effort in your therapy practice, you miss out on an opportunity to build a business that is nourishing, thriving, and values aligned

If you're not sure yet that this Wise Effort: The Business of Therapy program is for you, I'd love to chat with you.

Get on the waitlist

Spots are limited to keep the group effective and intimate.
Reserve yours today!
Start making Wise Effort toward the therapy practice (and life) you dream of.

Wise Effort:
The Business of Therapy