Wise Work

Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox

August 25, 2025

Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox

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I'm Diana!

I'm a clinical psychologist, international trainer, and sought-out speaker on focusing your genius energy

hello,

To be honest, I used to be a bit of a purist when it came to yoga—and I’ll admit, I was judgmental about CorePower. But then I tried it. Now I love it—for the heat, the community, the challenge. And I love it even more after getting to know Brandon Cox, its co-founder.

Brandon started CorePower Yoga back in 2002, and he’s very rarely interviewed. You’re going to love this episode of The Wise Effort Show, where you’ll not only hear the story behind CorePower, but also get to know the good people behind it—and what you can expect if you’ve never tried it.

You’ll also hear about why Brandon has branched out to Orange Theory and Restore Hyper Wellness, the values behind why he does what he does, and how the size of our grief is the size of our love.

In This Episode, We Explore:

  • Balancing authenticity and mass appeal
  • The evolution of corepower yoga
  • Detaching from the brand by letting go of ego
  • The importance of community and relationships

Suggested Next Episode:

Episode 122: The Future Of Wise Leadership With Dr. Emma Sappälä

About Brandon Cox:

Brandon is a serial entrepreneur with over 20 years of entrepreneurial experience in owning and operating fitness franchises. He has a passion for the health and wellness industry. If a business helps make you feel better, he is interested in being a part of it! He specializes in branding in unique markets to support national expansion, as well as operational support, from yoga studio buildout to staff and program management.

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I'm Dr. Diana Hill, your guide to a Wise life

I help you focus your genius energy on the things that matter most!

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More about me

Dual roles, separate entities: I provide psychotherapy through Diana Hill, PhD, Psychology Corporation, Inc. (clinical practice) and offer coaching, programs, and retreats through Wise Effort Consulting, Inc. (education/personal development). These are distinct services delivered by separate corporations.

I'm a licensed clinical psychologist in California and Colorado, Acceptance and Commitment Therapy (ACT) trainer, and sought-out speaker and leadership consultant on Wise Effort. Therapy services are provided exclusively through Diana Hill, PhD, Clinical Psychology, Inc. and are available only to residents of California and Colorado.

Individual and executive consulting, group coaching programs, online courses, webinars, workshops, and retreats are offered worldwide through Wise Effort Consulting, Inc. for educational purposes only and are not psychotherapy or psychological services.

Wise Effort Consulting, Inc. 2025
Photos by Esteban Leyva & Diana Hill

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Wise Effort Consulting, Inc. provides coaching, programs, and retreats for personal and professional growth. These services are educational and are not psychotherapy, psychological assessment, or medical care. Participation does not create a therapist–patient relationship. If you’re seeking therapy, visit our clinical site: Diana Hill, PhD, Clinical Psychology, Inc. In an emergency, call 988 (U.S.), 911, or your local emergency number.

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